Fashion Marketing - The Art Institutes International?Kansas City

Fashion Marketing from The Art Institutes International?Kansas City is a Campus Bachelor Management degree that prepares you for a Business career. The Fashion Marketing 12-quarter bachelor's degree program prepares graduates for entry-level career opportunities in retail, marketing, and merchandising apparel and related products. The program is designed to emphasize innovation and creativity with professional skills and technical knowledge necessary for entry into the apparel, retail, and marketing industry. Fashion Marketing students have an opportunity to acquire in-depth knowledge of the apparel industry and fashion cycles. Course work in fashion history and design manufacturing, and sales provide a foundation in the evolution of the apparel industry. Students explore consumer behavior and its role in driving fashion trends and purchasing patterns. Additionally, students can advance their skills in visual display deign, catalog design, marketing, and advertising as well as business development and management. Upon graduation, students can pursue entry level positions in retail management, marketing and promotions, retail buying, product development, fashion event coordination, manufacturing, visual merchandising, and distribution outlets within the fashion industry. Objectives: Upon completion of this program graduates will be able to: ? Purpose/Thesis Content: the ability to gather and produce materials that deliver a meaningful message which is supported by analysis, data and visual elements to capture the purpose of the content being presented. ? Overall Visual Presentation: apply industry knowledge and critical thinking skills to describe and develop key elements of effective fashion marketing problems and solutions using the language and concepts of the profession. ? Theory: the ability to effectively use aesthetic and visual concepts within the fashion industry to effectively deliver visual marketing communication strategy and business plan. ? Critical Thinking: articulate and apply the professional standards of the industry through a demonstration of their ability to relate fashion and marketing techniques along with visual communication skills to client-driven projects. View more details on The Art Institutes International?Kansas City . Ask your questions and apply online for this program or find other related Management courses.