Advertising - The Art Institutes International?Kansas City

Advertising from The Art Institutes International?Kansas City is a Campus Bachelor Advertising degree that prepares you for a Communications career. Advertising combines the creative mind and the logical mind into an innovative form of communication that brings forth the television ads we cannot forget, the billboards that intrigue us, the compelling radio spot that moves us, the internet banner that leads us deeper into a Web site, and many other forms of public communication. A team of copywriters, scriptwriters, artists, designers, and other creative individuals craft the messages that bring results to the advertising client. The Advertising program at The Art Institutes International - Kansas City prepares you to be a member of such a team. The Advertising program infuses finely honed communication skills with business, marketing, design, and media components. Students begin with the fundamentals of color and design and move forward, ever increasing media skills and understanding. As these skills improve, they begin to build their portfolio and work toward the final project, an impressive advertising campaign incorporating various media to move an audience to a desired action. Students graduate from this 12-quarter (36-month) bachelor's degree program with the training and portfolio required for an entry-level position in advertising , leading toward positions such as account executive, account supervisor, advertising artist, art director, copywriter, computer artist, creative director, or other positions at advertising agencies, advertising departments, art studios, art departments, marketing companies, marketing departments, mass media companies, and media production companies. Objectives: Upon completion of this program graduates will be able to: ? Technical Acumen: proficiency with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots. ? Design: ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications. ? Theory: apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession. ? Critical Thinking: articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/marketing techniques and visual communication skills to client-driven campaigns. View more details on The Art Institutes International?Kansas City . Ask your questions and apply online for this program or find other related Advertising courses.