Fashion Marketing & Management - The Art Institute of California - San Diego

Fashion Marketing & Management from The Art Institute of California - San Diego is a Campus Bachelor Management degree that prepares you for a Business career. The Fashion Marketing & Management program is rich in theory and practice. The beginning of the program focuses on the foundations of the fashion design industry by concentrating on fashion history and trends. The principles of manufacturing, marketing, advertising, merchandising , and management are introduced. The program concentrates on the application of these principles to the business of fashion. Event planning, product development, target marketing, marketing research and supply-chain distribution are emphasized. The program is designed to prepare students to seek entry-level positions such as management trainee, assistant manager, visual merchandiser, manufacturer's representative, and assistant merchandise buyer. PROGRAM OBJECTIVES Upon successful completion of the program, graduates should be able to: Demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software. Use industry terminology to analyze and meet client needs including trend forecasting, textile evaluation and usage for specific markets. Plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies, and supply chain distribution. Demonstrate knowledge of visual merchandising as a communication tool to market the merchandise to the consumer. Demonstrate professional presentation skills to include appropriate interpersonal communication skills, articulation of knowledge of fashion marketing and management, andmastery of industry standards, professional practices and ethics. Seek entry-level positions in the industry positions such as management trainee, assistant manager, visual merchandiser, manufacturer's representative, and assistant merchandise buyer. View more details on The Art Institute of California - San Diego . Ask your questions and apply online for this program or find other related Management courses.