Marketing - Tennessee Technological University

Marketing from Tennessee Technological University is a Campus Bachelor Marketing degree that prepares you for a Business career. Career Opportunities Advertising/Public Relations Account Executive: Serves as the link between clients and the ad agency; acts as a business manager for accounts; does marketing planning, coordinates advertising plans, helps with new business acquisition. Copy writer: Writes copy for printed and broadcast ads, catalogs, and direct mail. Media Buyer/Planner: Selects media advertising; buys media time and space; negotiates price and position of ads, conducts media tests. Sales Representative: Handles advertising sales for a newspaper, radio/TV station, or magazine. Sales Management Sales Representative: Represents a company's products and/or services to clients in a designated area or territory; makes sales presentations; handles orders and accounts. Marketing Research Research Assistant, Data Analyst, Account Executive: Conducts studies of consumers and their buying habits; prepares surveys; writes research reports; computerizes statistical analysis. Product Management Product Manager: Determines the objectives and marketing strategies for an individual product or product line. Sets prices, develops advertising and sales promotion programs and works with sales representatives in the field. Placement Opportunities Career opportunities are many and varied for marketing graduates. Tech graduates currently work for the organizations listed plus a variety of other industries. Pepsico Xerox Frito-Lay Oscar Mayer Eastman Kodak IBM Quaker Oats Company What is Marketing? Almost a third of the U.S. work force is employed in a field related to marketing. College graduates combining a marketing specialty with broadly developed management skills find particularly strong career opportunities available. Marketing majors receive a strong general education that includes accounting, economics, corporate finance, production management, business communications, and management information systems. You can also receive more specialized instruction in areas like advertising management, marketing research, customer service, price analysis, product management, sales and sales management, and retail management. Marketing personnel require excellent interpersonal skills, computer skills, and a creative and innovative spirit. View more details on Tennessee Technological University . Ask your questions and apply online for this program or find other related Marketing courses.