Business Administration Marketing - Tennessee State University

Business Administration Marketing from Tennessee State University is a Campus Bachelor Marketing degree that prepares you for a Business career. Marketing plays an important role in society and affects everyday life. It offers outstanding career opportunities in such areas as professional selling, marketing research, advertising, retail buying, distribution management, product management and development and wholesaling/logistics. Marketing career opportunities also exist in a variety of non-business organizations, including hospitals, museums, universities, government and social service agencies. What is Marketing? Marketing includes all activities concerned with identifying and satisfying the needs and desires of individual and organizational buyers. It is a prime organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing relationships that benefit the organization and its stakeholders. Why study Marketing? Marketing affects the allocation of goods and services that influence the nation's economy and standard of living. An understanding of marketing is crucial to most businesses because it is the functional area covering everything from product development to recycling. Career opportunities in marketing are diverse, profitable, and expected to increase significantly during the coming decade. Job Duties and Availability The U. S. Bureau of Labor Statistics estimates that employment in marketing field will grow between 21 and 35 percentthrough 2012. Many of these increases will be in the areas of sales, public relations, retailing, advertising account management, media sales, direct marketing, Internet marketing , sports marketing, sales promotion, event planning, marketing research and product management. Marketing careers are also available in logistics and distribution, banking, healthcare, hospitality, and professional services. Marketing majors are among the highest paid undergraduate business degree holders. Typically salaries range from the mid-30ks to the lower 40ks. With a few years experience and an MBA graduates can earn from 60k up. View more details on Tennessee State University . Ask your questions and apply online for this program or find other related Marketing courses.