Business Administration Marketing - Strayer University-Georgia

Business Administration Marketing from Strayer University-Georgia is a Campus Master Marketing degree that prepares you for a Business career. The Master of Business Administration degree is designed to provide you with the professional knowledge and skills necessary to become an effective leader and decision-maker in today's fast-paced, global business environment. The comprehensive curriculum allows you to explore the management of core business functions and to develop analytical, critical-thinking, and communication skills. The graduate coursework emphasizes strategy, leadership, innovation, technology, ethics, and teambuilding. Through case studies, you will apply concepts to real-world business situations, preparing you for success in the workplace. Key Learning Objectives Strategy: Formulate, implement, and evaluate effective business strategies based on analyses of domestic and global operating environments, market dynamics, and internal capabilities. Functions: Develop functional area strategies (marketing, operations, financial management, information technology management, human resource management) to accomplish organizational goals. Leadership: Provide effective leadership that enhances productivity, promotes diversity, and fosters an ethical organizational culture that is motivating, adaptive to change, and competitive. Environment: Analyze the economic, global, legal, and financial dynamics of markets and the general business environment. Marketing The Marketing concentration graduates develop the management competencies needed to formulate competitive marketing strategies in dynamic global markets. By emphasizing the central role marketing plays in overall business strategy, it prepares you to support and advance your company's goals. Marketing concentration graduates will develop additional competencies applicable to roles working in or managing marketing, public relations, business development, or sales departments. Responsibilities may include setting product and pricing strategy, conducting market and customer research, managing advertising and communications activities, and generating sales. View more details on Strayer University-Georgia . Ask your questions and apply online for this program or find other related Marketing courses.