Marketing - Spokane Community College

Marketing from Spokane Community College is a Campus Associate Marketing degree that prepares you for a Business career. Program Description The Marketing program is designed for students who want to specialize in fields involved with the distribution of goods and services from producer to consumer. Students take core business courses followed by marketing specialty courses such as marketing , retailing, advertising and international business. Students are also required to gain work experience as part of the program. There is opportunity for teamwork and leadership experience through participation in college DECA, international management and marketing organization. All students graduating from this program must have a minimum grade of 2.0 on each of the management; accounting; economics; and general business required courses. Students must also have a 2.0 cumulative grade point average on all required courses in the program. Program Goals Understand the position of contemporary marketing within the economy and recognize how it fits into the global economy and the world of e-commerce. Analyze strategies and tactics to develop a balanced marketing mix to reach targeted market groups in both the consumer and business to business sectors in order to create satisfied customers. Analyze and understand the elements of the marketing mix, which includes having the right products/services in the right place at the right price with proper promotion to position a product/service to reach the targeted groups. Understand how the functions of marketing (buying, selling, transporting, storing, standardization and grading, financing, risk taking, marketing research) support the marketing mix. Understand and appreciate how outside environmental forces (technology, political legal, competition, social cultural, economic) influence changes in a firm's marketing mix. Understand the need for market information systems, understand consumer/buyer behavior and market segmentation. Understand the need to support marketing goals with management skills, communication skills, human relation skills, and ethical behavior. Career Opportunities Marketing and sales promotion employees are the second largest group in the state of Washington today. Careers in marketing span every type of organization. POTENTIAL POSITIONS INCLUDE: assistant manager, buyer, department manager, management trainee, marketing assistants, merchandise manager, store manager and other positions found in the marketing field of today's businesses such as advertising, public relations, telemarketing and sales. Marketing positions are needed in almost all organizations; therefore, there are job opportunities many places. Salaries range from $8.50 per hour and up depending on skills, motivation, experience, and attitude as well as the student's ability to sell herself/himself at the interview. View more details on Spokane Community College . Ask your questions and apply online for this program or find other related Marketing courses.