Visual Communication Technology Marketing - Shoreline Community College

Visual Communication Technology Marketing from Shoreline Community College is a Campus Associate Design degree that prepares you for a Art and Design career. DESCRIPTION The Marketing option is designed for students who want to pursue sales and marketing in the field of Visual Communication Technology. Students learn the basics of visual communication technology including design elements, photography, drawing, offset printing, graphic design and computer graphics. The program also covers fundamentals of business and marketing . The curriculum includes courses in business math, human relations, economics, salesmanship, advertising, public speaking and computer applications. OUTCOMES Students who successfully complete this program should be able to: 1. Identify the basic components of marketing strategies such as identification of market segments, consumer buying behavior, product planning, and promotion of goods and services. 2. Explain and apply advertising strategies for planning, producing and selecting the appropriate media. 3. Demonstrate good salesmanship: effectively interview clients, accurately gauge consumer needs, plan and deliver effective sales presentations, and build customer goodwill. 4. Apply basic art elements in the development of visual communication concepts. 5. Apply basic principles of graphic design in the selection and organization of images and text. 6. Identify mechanical aspects related to development of production-ready art, printing and multimedia. 7. Appropriately select production techniques for specific design projects. View more details on Shoreline Community College . Ask your questions and apply online for this program or find other related Design courses.