Retail Marketing - Shoreline Community College

Retail Marketing from Shoreline Community College is a Campus Certificate Retail degree that prepares you for a Business career. Retail Marketing is any business activity that directs its efforts toward the selling of goods or services to consumers. The Retail Management program builds on the general business curriculum and prepares students for a leadership role in the dynamic retail industry. Depending upon the size of the retail company, retail managers are responsible for one or more parts of a retail operation including buying, marketing, merchandising, operations, inventory control, personnel or finance This professional/technical certificate is available to students on a full or part-time basis. OUTCOMES Students who successfully complete this program should be able to: 1. Apply principles of retail buying such as planning, merchandise selection and control, and building positive vendor relationships. 2. Apply principles of advertising including strategies for planning, producing and selecting appropriate media. 3. Communicate effectively with consumers, staff and vendors. 4. Demonstrate good salesmanship, effectively interview clients, accurately gauge consumer needs and build customer goodwill. 5. Apply principles of sales management including the development and analysis of sales programs, budget and expense reports. 6. Understand the nature of business operations, personnel, finances, regulations, marketing and decision-making. 7. Apply business mathematics to analyze data and solve business problems. View more details on Shoreline Community College . Ask your questions and apply online for this program or find other related Retail courses.