Business Administration Marketing - Shoreline Community College

Business Administration Marketing from Shoreline Community College is a Campus Associate Marketing degree that prepares you for a Business career. DESCRIPTION Marketing encompasses a broad spectrum of business activities which relate to consumer demand, product awareness and customer satisfaction. Marketing specialists study trends which influence consumer needs and buying habits. They help to determine the level of demand of particular products and services, identify and attract potential consumers, develop pricing strategies, oversee product development and promote products and services. They also enhance the public image of businesses through advertising, promotional events and public information. The Marketing program provides an overview of basic marketing components including the principles of retailing, professional selling, advertising, public speaking, transportation and international marketing. Students completing this degree have the opportunity to transfer to Central Washington University to earn a bachelor?s degree in Retail Management. OUTCOMES Students who successfully complete this program should be able to: 1. Demonstrate professional sales skills, effectively interview clients and accurately gauge consumer needs. 2. Apply principles of sales management including the development and analysis of sales programs, budgets and expense reports. 3. Apply advertising principles including strategies for planning, producing and selecting the appropriate media. 4. Understand principles of product development, pricing, distribution strategies, promotion strategies and market research. 5. Apply principles of retailing such as business location, merchandising, inventory control, store management and vendor relationships. 6. Communicate effectively with consumers, business managers and vendors. 7. Understand business management as it relates to daily operations, personnel issues, finance, profit-loss analysis and decision-making. View more details on Shoreline Community College . Ask your questions and apply online for this program or find other related Marketing courses.