Retail Management and Marketing - Scottsdale Community College

Retail Management and Marketing from Scottsdale Community College is a Campus Certificate Retail degree that prepares you for a Business career. Description: The Certificate of Completion (CCL) in Retail Management and Marketing is designed to train students for careers in the retail clothing business: selling, merchandising and buying. The program requirements include components of management, communications, merchandise presentation, and small business development. Program Competencies: Demonstrate appropriate and effective written and oral communication skills in a variety of workplace situations. Apply mathematical concepts to a variety of business situations. Identify the skills needed to train, motivate, and evaluate personnel in the retail and fashion industries, and describe the functions of planning, organizing, and staffing. Outline the principles and procedures involved in starting, organizing and operating a small business. Examine the fashion industry and describe the fundamentals of merchandising apparel and consumer's influence on demand and marketing activities. Identify and describe the essential activities involved in the retail merchandising of fashion goods. Plan, organize, prepare staging and props and present a fashion show. Use the fundamental principles of design, lighting and color to create effective visual merchandising presentations Examine the management/buyer role in investment, pricing, planning, and controlling sales and inventories. Identify and apply the steps and techniques that contribute to quality sales performance. Develop and present an effective sales presentation for a selected business or product. Describe the operation and structure of retail organizations including the basic principles of merchandise planning, pricing, and management . Identify, describe, and demonstrate basic principles and techniques used in developing effective marketing strategies. OR Describe the systems approach to marketing, including distribution, product promotion, and pricing strategies to satisfy consumer needs. View more details on Scottsdale Community College . Ask your questions and apply online for this program or find other related Retail courses.