Marketing - Scottsdale Community College

Marketing from Scottsdale Community College is a Campus Certificate Marketing degree that prepares you for a Business career. Description: The Certificate of Completion (CCL) in Marketing is designed for students preparing for entry-level positions in marketing and who plan to attend college for one year only. Program Competencies: Identify and describe the fundamental principles and practices of accounting. Use accounting information in the analysis of financial statements. Apply microcomputer operations to personal business computers. Describe computer information systems, and apply fundamental computer concepts and programming techniques. Apply mathematical concepts to a variety of business situations. Describe the fundamental characteristics and functions of business in today's environment. Describe the legal environment of business, including judicial procedure, contracts, torts, and agency law. Describe and demonstrate the development of sound business communications. Describe the basic principles of the management functions of planning, organizing, leading, and controlling and apply these in a variety of business situations. Describe internal and external public relations techniques and tactics which result in a profitable, long-term public relations program. Develop a specific public relations program for a local company, person, course, or issue. Produce a complete advertising campaign, including media selection, target market identification and budget for a selected business. Identify and apply the steps and techniques that contribute to quality sales performance. Develop and present an effective sales presentation for a selected business or product. Describe the operation and structure of retail organizations including the basic principles of merchandise planning, pricing, and management. Describe the systems approach to marketing , including distribution, product promotion, and pricing strategies to satisfy consumer needs. View more details on Scottsdale Community College . Ask your questions and apply online for this program or find other related Marketing courses.