Advertising - Savannah College of Art and Design

Advertising from Savannah College of Art and Design is a Campus Master Advertising degree that prepares you for a Communications career. Advertising professionals combine skills in design, writing, strategic planning and branding for use in a wide range of media. Their role is to come up with ?the big idea? that communicates an advertising message creatively, to reach and influence specific target audiences. At SCAD, advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a model of interaction common in the advertising profession. Courses in creative copywriting, strategic planning, business and integrated brand marketing round out a curriculum that produces graduates with superior capabilities and skills. Students learn the most current and progressive advertising principles and practices so they can graduate with a portfolio that is leading edge. In addition to having excellent academic credentials, SCAD faculty members are advertising professionals with a wide range of experience at major agencies or in their own companies. In the M.A. program, copywriters and art directors study in parallel tracks and collaborate to create ad campaigns, much like professionals. The M.F.A. program emphasizes creative strategies, branding solutions, copywriting and production of an advanced-level portfolio. Two field or teaching internships are required. In the M.A. program, copywriters and art directors study in parallel tracks and collaborate to create ad campaigns, much like professionals. The M.F.A. program emphasizes creative strategies, branding solutions, copywriting and production of an advanced-level portfolio. Two field or teaching internships are required. View more details on Savannah College of Art and Design . Ask your questions and apply online for this program or find other related Advertising courses.