Public Relations - Rochester Institute of Technology

Public Relations from Rochester Institute of Technology is a Campus Certificate Public Relations degree that prepares you for a Communications career. Program Overview Public relations is vital to virtually every business endeavor. Almost every organization employs individuals, either in-house or through public relations agencies, who can prepare press releases, brochures, newsletters, annual reports, point-of-purchase promotions, and other persuasive, informative materials in a variety of media formats. Curriculum The certificate program in public relations covers two key areas: graphic communication and professional writing. A set of core courses provides an introduction to public relations and teaches widely used principles and techniques of advertising, project management, and persuasion. The graphic communication option (designed for non-artists) focuses on the components of the advertising process, the use of effective design principles in the preparation of layouts, and the combination of creative and technical skills to achieve design success. The professional writing option provides specialized instruction in writing marketing materials, inbound and outbound publications, corporate-level communications , speeches, and scripts. The certificates are for individuals who wish to enter the field of public relations or take on similar responsibilities, those who have been working in a particular aspect of public relations and wish to upgrade or broaden their skills, or those who have been performing public relations tasks for which they have had little formal preparation. The prerequisite for the core courses is demonstration (by examination, portfolio, or transcript) of a command of standard written English. The certificates may be completed in four quarters of part-time study. Students may earn one or both certificates. Students may also take individual courses. Certificate in public relations-graphic communication Core Courses: 3088-350 Introduction to Public Relations 2 3088-356 Strategic Communications 2 3081-264 Advertising Evaluation and Techniques 4 3088-348 Managing the Project 2 3088-355 Coordinating Publication Production 2 Electives*?Choose three of the following courses: 3088-371 Designing with Computers I 3 3088-372 Designing with Computers II 3 3088-373 Electronic Presentation Design 3 3088-381 Photographic Imaging with Computers I 3 3088-382 Photographic Imaging with Computers II 3 3088-383 Introduction to Internet Design 3 3088-374 Designing with Corel 3 3088-384 Designing with QuarkXPress 3 Total Quarter Credit Hours 21 Certificate in public relations-professional writing Core Courses: 3088-350 Introduction to Public Relations 2 3088-356 Strategic Communications 2 3081-264 Advertising Evaluation and Techniques 4 3088-348 Managing the Project 2 3088-352 Writing for the Organization 2 3088-357 Media Relations 2 3088-347 Promotional Writing 2 3088-353 Scripting and Audio Video Presentations 2 3088-354 Speechwriting 2 Total Quarter Credit Hours 20 View more details on Rochester Institute of Technology . Ask your questions and apply online for this program or find other related Public Relations courses.