Advertising - Quinnipiac University

Advertising from Quinnipiac University is a Campus Bachelor Advertising degree that prepares you for a Communications career. Quinnipiac\\\'s advertising program is based on the process by which advertising is planned, created and managed. With its emphasis on the link between advertising and marketing strategy, the bachelor of science in advertising prepares business students for entry-level positions in the advertising field. The advertising major combines core business courses and fundamental marketing courses (i.e., Marketing Research & Consumer Behavior) with the technical skills of advertising . The advertising curriculum includes core courses such as Advertising Principles & Practices, Integrated Marketing Communications and Advertising Strategy, as well as technical courses such as Media Planning and Advertising Design for New Media & Technology. Courses are designed to challenge students\\\' problem- solving, strategic planning and communications skills in the context of advertising. To prepare for careers in advertising , students are encouraged to participate in an internship program, and seniors either take part in the National Student Advertising Competition or work on a semester-long advertising campaign. Job opportunities exist in independent advertising agencies, advertising media organizations (e.g., television and radio), and in-house advertising departments. The growth of the Internet has provided a new advertising medium, thereby increasing job opportunities. The advertising program also provides students with the necessary prerequisites for graduate education. Students who have an interest in advertising design and creative strategy are encouraged to minor in Interactive Digital Design. With an IDD minor, they can acquire art, design and production skills, and possibly develop a portfolio, which they can present to potential employers. View more details on Quinnipiac University . Ask your questions and apply online for this program or find other related Advertising courses.