Communication Advertising and Public Relations - Pine Manor College

Communication Advertising and Public Relations from Pine Manor College is a Campus Bachelor Public Relations degree that prepares you for a Communications career. The Communication major provides students with the opportunity to develop personal and professional communication skills that can be applied to a wide variety of media, organizational, and business settings. Students also study communication media as a social, political, and cultural force in contemporary society. A unique feature of the program is the emphasis on project-based, hands-on learning that facilitates students? growth as both producers and consumers of communication media. Communication students gain ?real world? experience in the Annenberg Communication Center?s television studio and radio station, as well as in the College computer publishing and newspaper labs. The faculty serve as mentors for students in and out of the classroom. Faculty contribute a wealth of experience from a variety of professional backgrounds, including radio, television, public relations, journalism, advertising, publishing, theatre, and film. Students choose to specialize by selecting a concentration in one of the following areas: Advertising and Public Relations The Advertising and Public Relations concentration offers an opportunity For students to gain valuable skills and knowledge in the fields of advertising, public relations, print, and Internet communication . Students will create advertising and public relations campaigns, as well as study the policies and practices of the field. This concentration is available to both Communication and English majors and offers an interdisciplinary selection of courses from the Communication , English, and Business programs. The Communication major apply their knowledge in the senior year through internship placements in Boston-area radio and television stations, advertising agencies, publishing houses, newspapers, magazines, theatre groups, film production companies, and other organizations. Pine Manor?s internship program is one of the most respected in the area and many students are ultimately offered employment at their internship sites. They also produce a creative senior project and a senior portfolio, which presents their accomplishments during their years at Pine Manor College . Communication program graduates have gone on to find employment in network and local television, radio, advertising agencies, publishing houses, public relations firms, newspapers, film production companies, businesses, and nonprofit organizations. Learning Outcomes of the Communication Program Develop effective writing skills specifically with regards to writing in media formats such as press releases, news stories, TV and radio scripts, synopses, loglines, etc. Develop a general overview of the history of the media including an understanding of the basics of how the media works with regards to the FCC, ratings, demographics, audiences, programming, etc. Create a professional senior project that showcases basic understanding of the media and the skills needed to succeed in it. The project should be professional enough that students can present it during job interviews. View more details on Pine Manor College . Ask your questions and apply online for this program or find other related Public Relations courses.