Advertising - Pepperdine University

Advertising from Pepperdine University is a Campus Bachelor Advertising degree that prepares you for a Communications career. Advertising Major Advertising is one of the most important ways companies and organizations inform the public about opportunities to purchase products, support nonprofit organizations and make important life decisions. Advertising majors study a variety of subjects including creative copy writing and multi-media design, media planning and buying, research and how to manage people and campaigns. Pepperdine is one of a handful of universities nationwide to offer an extensive program of courses in advertising. Mission Statement The advertising major equips students to attain the highest standards of academic excellence and Christian values through a curriculum that combines advertising fundamentals with the theories and practice of multi-media design, campaign creation and execution, and management. Through case studies and hands-on campaigns working with high-profile clients nationwide, students explore ethical and leadership issues while gaining the needed skill set and competencies to launch into a career in the advertising and marketing field. Student Learning Outcomes 1. Describe and analyze the relevant theories, practice, legal issues and ethical challenges in the fields of advertising and marketing communication. 2. Design effective visual communication for various advertising approaches that combine the use of print, online and other multi-media communication. 3. Create and defend the strategy and execution of a creative ad campaign for a client(s). 4. Develop advertising media buying and planning strategies. View more details on Pepperdine University . Ask your questions and apply online for this program or find other related Advertising courses.