Management Marketing - Norwalk Community College

Management Marketing from Norwalk Community College is a Campus Associate Marketing degree that prepares you for a Business career. The Marketing curriculum is designed to provide students with knowledge, techniques and perspectives in the theory and practice of marketing in both business and public organizations. Students will take foundation courses in related business disciplines as well as specialized courses in Marketing . As a result of this program, students will be better able to pursue or further their careers in the many facets of Marketing. PROGRAM OUTCOMES Upon successful completion of the degree or certificate program requirements, graduates will be able to: 1. Understand the role and importance of marketing in society and organizations 2. Understand the basic language and key concepts of marketing 3. Understand the basic dynamic nature of marketing and become familiar with its effect on decision making within the context of the strategic marketing planning process 4. Understand how to analyze , select alternatives, and recommend solutions to basic marketing problems 5. Understand the marketing orientation, value-driven marketing, and relationship marketing 6. Demonstrate advertising strategy, tactics and techniques, including media selection, ad preparation, market research methods, and program evaluation 7. Apply and demonstrate the principles, methods and techniques of selling and retailing 8. To assist in your personal development by practicing critical thinking and communication skills 9. To provide an atmosphere in which you can relate personal marketing experiences and philosophy 10. To encourage your use of an integrated approach to Internet resources. View more details on Norwalk Community College . Ask your questions and apply online for this program or find other related Marketing courses.