Marketing Electronic Commerce - Naugatuck Valley Community College

Marketing Electronic Commerce from Naugatuck Valley Community College is a Campus Certificate E-Commerce degree that prepares you for a Business career. The world of Marketing is undergoing great change driven by the ?Internet ? Electronic Marketplace.? The Internet is fast becoming the ultimate distribution system to disseminate marketing data, identify customers and provide salesforce attention, customer service activity, and ordering. This short-term certificate is designed to provide you with the basic electronic commerce skills to effectively prepare and execute electronic commerce ?Marketing Plans.? The critical skill areas emphasized are: the understanding of marketing, customer service capabilities, sales skills, computer expertise in electronic commerce , verbal and written communications abilities, and logical analysis problem-solving. Program Outcomes: Upon successful completion of all program requirements, graduates will be able to: 1. Identify and develop solutions to meet customers\\\' needs via the world wide web and electronic commerce. 2. Apply the concepts of ?Total Quality Management? and ?Total Customer Service? to electronic commerce . 3. Prepare marketing material to be disseminated via electronic modalities to include: literature, proposals, point-of-sale literature, and promotion plans for the consumer, trade and sales force. 4. Possess the following computer skills: database management, wordprocessing, internet marketing, desktop publishing, and sales and customer service system configuration/operations. View more details on Naugatuck Valley Community College . Ask your questions and apply online for this program or find other related E-Commerce courses.