Media Marketing and Management - Mohawk Valley Community College - Utica NY

Media Marketing and Management from Mohawk Valley Community College - Utica NY is a Campus Certificate Marketing degree that prepares you for a Business career. 30 credit hours that apply toward the 2-year degree of the same name, students will take a combination of media and business management courses, along with several choices of electives. Goals To introduce the student to the theory and procedures of the world of media sales and to prepare them for entrance into the AAS degree Media Marketing and Management Program. Students will receive a comprehensive introductory to the fundamental theory and procedures of media marketing. Students will be able to transfer all Certificate coursework into the full 2-year AAS degree program in Media Marketing and Management at MVCC or an equivalent program at another college. Students will be able to learn the fundamentals involved in media marketing enabling them to study further in an apprenticeship role if they chose to do so. To provide opportunity for students to use technology effectively to produce effective advertising. Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies. Students will be able to successfully produce broadcast commercial utilizing production equipment. To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results. Students will be able to successfully produce a script and storyboard. Students will organize and present an effective selling plan appropriate to the product. To prepare students to demonstrate information literacy. Students will use traditional and contemporary information technology. Students will identify, access, and appropriately use authoritative sources of information. View more details on Mohawk Valley Community College - Utica Branch . Ask your questions and apply online for this program or find other related Marketing courses.