Media Marketing and Management - Mohawk Valley Community College - Utica NY

Media Marketing and Management from Mohawk Valley Community College - Utica NY is a Campus Associate Marketing degree that prepares you for a Business career. Graduates from this program will be prepared to enter the fields of newspaper and magazine publishing, broadcasting, and outdoor media and advertising. Planning strategies, assessing costs and evaluating the effectiveness of a specific form of advertising are just a sample of the skill set offered by this program. Goals & Outcomes To prepare graduates to successfully transfer to a four-year institution in a related field of study. Graduates of the program transfer with full junior level status to a four-year institution in a related field of study. At the end of the first year of transfer, the GPA of graduates transferring will be similar to those of students who were initially enrolled at four- year institutions The graduates?? MVCC overall GPA maintained/improved at the SUNY transfer institution. To prepare graduates to find ready employment in the Marketing Industry. Graduates are employed in a related field of study at 1 year after graduation. Graduates employed in a related field of study one year after graduation are still employed at 24 months. Employers are satisfied with Graduates of the program. To provide opportunity for students to use technology effectively to produce effective advertising. Students will be able to read and analyze research and selling results and use the information contained in the results to develop new marketing strategies. Students will be able to successfully produce broadcast commercial utilizing production equipment. To provide opportunities for students to utilize learned communication skills and techniques to produce effective marketing results. Students will be able to successfully produce a script and storyboard. Students will organize and present an effective selling plan appropriate to the product. To prepare students to demonstrate information literacy. Students will use traditional and contemporary information technology. Students will identify, access, and appropriately use authoritative sources of information. View more details on Mohawk Valley Community College - Utica Branch . Ask your questions and apply online for this program or find other related Marketing courses.