Business Administration Marketing - Milligan College

Business Administration Marketing from Milligan College is a Campus Bachelor Marketing degree that prepares you for a Business career. The core courses in business administration provide students with the broad base of knowledge and level of technical competence necessary to succeed in a business setting. Core courses in management, marketing , business law, and ethics expose students to the fundamental principles of business administration while providing the preparation necessary to continue study in upper level courses. The main purpose of the courses in economics is to develop in the student the ability to analyze and understand economic principles and institutions from an historical as well as a contemporary point of view. These courses furnish the theoretical background necessary for the achievement of a particular vocational or professional goal. Core courses in accounting provide students the requisite knowledge for understanding the financial aspects of the business enterprise. All core courses, as well as those within each emphasis, constitute the academic basis for graduate study in business and related fields. Graduates with a major in business administration are expected to: (1) Demonstrate knowledge of the business core that is sufficient to provide each student with a comprehensive understanding of the discipline's major functional areas. Likewise, students will possess the understanding necessary to successfully integrate the functional areas into a cohesive whole for the purpose of short and long-term decision-making. This body of knowledge will be sufficient for success in the workplace or in continued graduate studies; (2) Demonstrate knowledge in one or more areas of emphasis, providing students with the deeper understanding required for solving complex business problems including those faced under conditions of uncertainty; (3) Demonstrate knowledge of written and oral communication skills as well as the use of computer technology and mathematics sufficient to support the application of quantitative principles; and (4) Exhibit the development of the leadership and management skills that are necessary for the successful planning, implementation, and control of the business enterprise, all rooted in a foundation of ethical and moral principles. The major allows the student to complete a strong core curriculum in business, accounting, and economics and to choose from one of eight emphases, allowing for in-depth study in a specific field. Students majoring in business administration with an accounting emphasis may not minor in accounting. Students majoring in business administration with an economics emphasis may not minor in economics. Students majoring in business administration with a health care administration emphasis may not minor in health care administration. Students majoring in business administration with a legal studies emphasis may not minor in legal studies. Marketing (9 hrs) Students wishing to pursue careers in marketing, sales, or advertising should select the marketing emphasis. Required courses for completion of the marketing emphasis: BADM 304 Advertising (3 hrs) BADM 317 Consumer Behavior (3 hrs) or BADM 318 Marketing Research (3 hrs) BADM 418 Marketing Management (3 hrs) View more details on Milligan College . Ask your questions and apply online for this program or find other related Marketing courses.