Business Administration Marketing - Metropolitan State University

Business Administration Marketing from Metropolitan State University is a Campus Master Marketing degree that prepares you for a Business career. Program Overview The objective of the MBA program is to provide quality graduate educational opportunities that enable you to manage successfully and ethically as a leader in complex and changing organizations within a highly diverse and global economy. Program Outcomes Outcomes of the MBA include the ability to: think strategically work effectively with people communicate effectively using multiple media think and reason effectively solve problems and make decisions using data and information function effectively in a global economy evaluate the ethical considerations related to business decisions MBA with Concentration Current concentration area include Marketing . Marketing Concentration Marketing is viewed as integral to a firm's overall business activity. Marketing is dynamic as organizations continuously improve the products and services they offer, research the constantly changing needs of their customers, and monitor the ongoing threat of their competitors. Marketing also is strategic, and planning is critical for the acquisition and retention of customers and the vitality of stockholders, employees, suppliers, and channel intermediaries. Specific knowledge and skills to be developed include: skill development in conducting environmental scanning, analyzing competition, and developing alternative strategies and organizational activities to maximize company resources and the marketing and business plans; advanced applications of the use of current research in order to make business decisions; analysis of consumer behavior to satisfy both the needs of customers and the firm's marketing objectives; current study and analysis of supply chain issues, including a concentration on maximizing the use of the supply and value chains; and analysis of logistical issues and processes involving the management of supply chains and information systems. View more details on Metropolitan State University . Ask your questions and apply online for this program or find other related Marketing courses.