Marketing - Manchester Community College - Manchester

Marketing from Manchester Community College - Manchester is a Campus Associate Marketing degree that prepares you for a Business career. Program Design The Marketing associate degree program is for students who wish to enter managerial or proprietary positions in marketing. To complete this program, students will take courses in marketing , business, accounting and general education. Students interested in transferring to earn a bachelor???s degree should enroll in the Accounting and Business Administration Transfer Program. Learning Outcomes Upon successful completion of all Marketing degree program requirements, graduates will: 1. Apply accounting concepts and critical thinking skills to produce accurate financial statements. 2. Make basic financing and investment decisions for a business using financial management concepts including budgeting, working capital management, capital markets, and the effective use of resources. 3. Apply basic principles of our legal system to the operations of American business using analytical and critical thinking skills. Describe the role of fiduciary duties and the ethical and social responsibilities from the perspective of decision-makers and stakeholders using principles of tort law, criminal law, and government regulation. 4. Analyze principles, techniques and major functions (planning, organizing, leading and controlling) of business enterprise management. Through active learning, improve decision-making, problem-solving and team-related skills. 5. Understand marketing methods and institutions, including analysis and interrelationship of the marketing mix with consumer behavior, technology and an ever-changing business climate and marketing environment. 6. Demonstrate computer skills in word processing, spreadsheet, general ledger accounting system and presentation software. Use the Internet for business purposes, including research, marketing and stock market analysis. 7. Demonstrate an understanding of how the American economic system is organized, how it functions and how it impacts the global economy. 8. Demonstrate proficiencies in reading, writing, listening, and presentation and analytical skills. 9. Work with others, including culturally and intellectually diverse people; think critically; and gain an appreciation for life-long learning. 10. Be exposed to knowledge from social sciences, arts, literature, mathematics and science. 11. Discuss sound ethical, philosophical and moral professional characteristics. 12. Demonstrate the ability to plan promotions using the elements of the promotion mix. 13. Demonstrate an understanding of the interrelationships between business courses. View more details on Manchester Community College - Manchester, CT . Ask your questions and apply online for this program or find other related Marketing courses.