Fashion Marketing - Madison Area Technical College

Fashion Marketing from Madison Area Technical College is a Campus Associate Management degree that prepares you for a Business career. About: Fashion Marketing is a two-year associate degree program designed for people with a creative flair and an interest in business and fashion . The program presents exciting career opportunities for people who have the ability and interest to create, develop and promote new fashion products and services. Opportunities in retail, wholesale, manufacturing and related marketing fields are available to graduates of the program. Professional courses stress an understanding of marketing activities and a knowledge of fashion products and practices. Study tours to markets and fashion centers such as Italy, New York, Chicago and Minneapolis as well as guest lecturers enrich class studies and enable students to explore career opportunities. Second-year students enroll in the Internship course during the summer semester and receive supervised work experience. Students take a variety of courses in Fashion Marketing, General Marketing, and Arts and Sciences. Sixty-seven credits are required for graduation. The program offers articulation agreements with many local high schools and transferability with some four-year colleges. The Fashion Marketing Program is directed by an advisory committee of people from area businesses, including Lands' End, Famous Footwear, Talbot's, Kohl's, Younkers, JC Penney, Target, Limited Express, Old Navy, The Boston Store, Marshall Field's, and The Gap. These companies employ many program graduates and often offer internships to Madison College Fashion Marketing students. Program Outcomes: 1. Demonstrate effective written and oral communication skills with customers, peers, supervisors and other stakeholders in the fashion industry. 2. Demonstrate an understanding of work ethics, flexibility, dedication, commitment, workload and other behaviors necessary for success in the fashion business. 3. Understand and apply technology used in the fashion business. 4. Apply the marketing mix concepts to the various markets in the fashion industry. 5. Research and solve fashion industry challenges using critical thinking skills. View more details on Madison Area Technical College . Ask your questions and apply online for this program or find other related Management courses.