Communication Studies Public Relations - Lynchburg College

Communication Studies Public Relations from Lynchburg College is a Campus Bachelor Public Relations degree that prepares you for a Communications career. The Public Relations Emphasis offers students a curriculum of study focused on the strategic management of an organization's relationships with its multiple stakeholders. Students in the Public Relations Emphasis engage a variety of media that provide communicative avenues to deliver key messages for a product, service, or campaign. This emphasis explores the historical foundations of public relations and equips students with a portfolio of employable, writing-intensive tactics including pitch letters, news releases, public service announcements (PSAs) and a comprehensive campaign plan. Students in the Public Relations Emphasis advance their theoretical understanding of strategic communication practices within an increasingly global society and apply their knowledge through real-world campaign planning, implementation, and evaluation for a selected client. Along with the development of professional writing skills across convergent media platforms, Public Relations students acquire a capacity for analytic thinking, problem-solving, and ethical decision-making in the ever-expanding age of digital communication technology. Career interests: The Public Relations Emphasis prepares students for success in a converging media industry. Graduates in this emphasis often choose careers in: Public Relations Account Executive Publicist Media Buyer and Planner Crisis Communication Specialist Industry and Market Relations Specialist Non-Profit Manager Government Affairs Chief Information Officer Speechwriter Press Secretary Lobbyist Corporate Communications Marketing Communications Coordinator Brand Manager Business Development/Fundraising Financial Relations Employee Relations View more details on Lynchburg College . Ask your questions and apply online for this program or find other related Public Relations courses.