Communication Advertising / Public Relations - Loyola University Maryland

Communication Advertising / Public Relations from Loyola University Maryland is a Campus Bachelor Public Relations degree that prepares you for a Communications career. General Description of Communication Major Contemporary society is characterized by the exponential growth of media. The Communication major provides students with a critical understanding of communication processes and industries, and their impact on society. It prepares students for entry level positions in the media field of their choice or for graduate study. The Communication major combines experience-based learning of real-world practices with an emphasis on critical thinking, observation, analysis, and writing. Students may shape their course selection to concentrate in journalism, television, radio, advertising, public relations, graphic design, digital audio and video, and Web development, while also taking courses in areas such as publishing, popular culture, media and society, and free speech. Students may concentrate in more than one area. In small classes, majors benefit from close interactions with both the full-time faculty, who represent a broad range of disciplines associated with this complex field of study, and affiliate faculty with strong professional credentials. The study of communication at Loyola is enhanced by participation in internships and co-curricular activities that include: the student newspaper; student radio station and television station; a student-run book publishing company; advertising club; public relations club; honor societies, and competitions associated with affiliated academic and professional organizations; and study abroad programs. Advertising / Public Relations Specialization Description of Advertising / Public Relations Specialization This specialization prepares students to promote clients in the business world within agency or corporate settings. Job roles include advertising account executive, advertising media manager, public relations director, media director for a political campaign, and marketing consultant. This curricular specialization includes learning experiences in writing, analysis of case studies, management, and campaigns. View more details on Loyola University Maryland . Ask your questions and apply online for this program or find other related Public Relations courses.