Business Administration Marketing - Loyola University Maryland

Business Administration Marketing from Loyola University Maryland is a Campus Bachelor Marketing degree that prepares you for a Business career. While marketing certainly includes selling and advertising, it is not just about making a sale. Rather, marketing focuses on attracting new customers by promising superior value and keeping current customers by delivering satisfaction. The marketing curriculum at Loyola emphasizes the development of critical thinking, communication, and interpersonal skills. Computer applications, case analysis, and hands-on projects are integrated throughout the program. Introductory marketing courses familiarize students with marketing terms, examine the marketing process, and consider the tools at the disposal of the marketer. Upper-level courses develop skills in functional areas, with an emphasis on practical application. The Loyola marketing faculty is highly qualified, with teaching interests in the following areas of marketing: marketing strategy, product management, advertising, sales, buyer behavior, and ethics/public policy. A variety of programs are offered to involve students in the world of business. Students may enroll in a marketing internship, a course providing on-the-job experience. Students work 150 hours with a sponsoring company. Independent study is available through the Selected Topics in Marketing course, in which students engage in intensive study under the direct guidance of a faculty advisor. View more details on Loyola University Maryland . Ask your questions and apply online for this program or find other related Marketing courses.