Business Administration Marketing - Longwood University

Business Administration Marketing from Longwood University is a Campus Bachelor Marketing degree that prepares you for a Business career. Students seeking a Bachelor of Science in Business Administration (BSBA) degree pursue a general course of business study that includes studying core courses in the functional areas of business. Students earning the BSBA degree must take a minimum of 50 percent of the total business hours at Longwood. For the purpose of assessing the quality of the program, graduating seniors will be tested on their general knowledge of business. Students also gain in-depth business knowledge by concentrating in one of nine areas of business. Students must declare a concentration prior to registering for the second semester of their junior year. Concentration Areas Students pursuing a Bachelor of Science in Business Administration degree (BSBA) must concentrate in the following area: Marketing Careers in advertising, buying, selling, logistics, product management, international marketing , and marketing research are only a few of the fields available to students concentrating in marketing . This concentration is designed to prepare students for managerial positions in these fields. The curriculum includes not-forprofit, governmental, and international applications of marketing knowledge. Classroom knowledge, internship opportunities, and involvement of students in business organizations are integral components of the marketing concentration. View more details on Longwood University . Ask your questions and apply online for this program or find other related Marketing courses.