Business Administration Marketing - Lees - McRae College

Business Administration Marketing from Lees - McRae College is a Campus Bachelor Marketing degree that prepares you for a Business career. The Marketing curriculum is designed to provide the skills that graduates need to enter careers in advertising, sales, database marketing, customer service, and small business management. Course work focuses on basic marketing principles, including intensive hands-on projects in promotion, buyer behavior, professional sales, market research, and more! Basic theoretical understanding is essential, but the emphasis is on practical applications that give students ?real-life? experiences. Objectives The graduate with a Marketing Concentration in the Business Program will: Understand and be able to apply the basic concepts of the marketing mix (product, price, promotion, and place). Be able to integrate marketing with other areas in the business environment. Be able to identify problems and offer solutions with appropriate marketing techniques. Be able to work independently and also network with a variety of individuals within a work team. Function as a competent citizen and consumer, engaging in ethical and well-informed decision making. Understand the basics of entrepreneurship and the creative side of a business. Be able to perform research and continue to develop knowledge skills needed in the marketing field. Be prepared for entry-level positions in the marketing arena. View more details on Lees - McRae College . Ask your questions and apply online for this program or find other related Marketing courses.