Marketing - La Sierra University

Marketing from La Sierra University is a Campus Bachelor Marketing degree that prepares you for a Business career. Marketing graduates usually begin their career by one of the following routes: (1) an internship program (2) marketing management and salesmanship or (3) marketing assistants. After the acquirement of basic experience, leadership positions are open to those who demonstrate the capacity to assume responsibility. Marketing is the process of planning and executing conception, pricing, promotion, and distribution of ideas, goods, and services to create exchange that satisfies individual and organizational goals. CAREER OPPORTUNITIES AND RELATED OCCUPATIONS: Opportunities for Marketing are generally available in the following types of businesses: advertising agencies, banks, communications companies, financial organizations, fund raising, insurance companies, manufacturing and processing companies, marketing organizations, merchandising organizations, public services (hotels, motels, dining facilities), publishing companies, real estate, research and consulting organizations, social service and government organizations, transportation companies and utilities. Career options include: Advertising Executive, Agent, Buyer, Management Consultant, Market Researcher, Marketing Executive, Media Specialist, Music Executive, Public Relations Professional, and Service Sales Representative. EDUCATIONAL QUALIFICATIONS: Most organizations require applicants to have at least a Bachelor's degree in business administration with a marketing concentration. For teaching positions, most colleges require the Master's or Doctorate. The Master's degree is preferred for many high-level administrative positions. JOB OUTLOOK: Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. View more details on La Sierra University . Ask your questions and apply online for this program or find other related Marketing courses.