Doctor's degree Marketing - Kent State University at Kent

Doctor's degree Marketing from Kent State University at Kent is a Campus Ph.D Marketing degree that prepares you for a Business career. At the Ph.D. level, the Department's objective is to prepare students, through advanced coursework and apprenticeship with graduate faculty: (1) to acquire the knowledge necessary to establish expertise in a specialized area of marketing , (2) to develop the conceptual and methodological skills required for conducting original research in the specialized area of marketing selected, (3) to prepare for the responsibility of teaching marketing at the undergraduate and graduate levels, and (4) to understand the utilization of expertise in the resolution of prevailing business and social problems at the local, state, national, and/or international level. The faculty of the department subscribe to the principle that Ph.D. students generally require seminar classes dedicated exclusively to study at the doctoral level. In addition to imparting specialized marketing knowledge, these seminars foster independent, critical thinking on the part of the students. The emphasis in the doctoral seminars is on the development of an appreciation for theoretical research, model building, and model testing. This is, however, to be done in a manner that also helps students to develop an understanding of the role of such research in managerial and organizational contexts. Thus, the primary focus of the doctoral curriculum is on basic scholarship (i.e., the creation of new marketing knowledge) with applied scholarship (i.e., the application, transfer, and interpretation of knowledge to improve marketing management practice and teaching) playing a secondary role in the student's education. View more details on Kent State University at Kent . Ask your questions and apply online for this program or find other related Marketing courses.