Business Administration Marketing - Kent State University at Kent

Business Administration Marketing from Kent State University at Kent is a Campus Bachelor Marketing degree that prepares you for a Business career. DESCRIPTION: The Bachelor of Business Administration in Marketing addresses the fact that marketing, a field entailing a variety of subtopics, can be applied in a wide range of areas (e.g., for profit, nonprofit, service and manufacturing businesses). This program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing , personal selling and advertising) that provide the student with an appreciation of all central topic areas in the field. Accordingly, the program gives students a generalist's perspective and working knowledge of the theory and practice of marketing. Students learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell goods and services to consumers and other businesses. Typically, the more traditional lecture format is used by instructors in this program. CAREER OPPORTUNITIES: These managers were found in virtually every industry. Sales managers held about 56 percent of the jobs; about 62 percent of sales managers were employed in wholesale trade, retail trade, manufacturing, and the finance and insurance industries. Marketing managers held approximately 28 percent of the jobs; the professional, scientific, and technical services, and the finance and insurance industries employed around 32 percent of marketing managers. About 27 percent of advertising and promotions managers worked in the professional, scientific, and technical services industries and wholesale trade. Around 48 percent of public relations managers were employed in service-providing industries, such as professional, scientific, and technical services; public and private educational services; finance and insurance; and healthcare and social assistance. View more details on Kent State University at Kent . Ask your questions and apply online for this program or find other related Marketing courses.