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Creative Advertising - Johnson & Wales University - Providence

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Creative Advertising Bachelor from Johnson & Wales University - Providence details


Program Format: Campus Program Level: Bachelor

Creative Advertising from Johnson & Wales University - Providence is a Campus Bachelor Advertising degree that prepares you for a Communications career. The Creative Advertising bachelor's degree program provides you with the broad range of knowledge and skills to craft effective advertising across the full spectrum of traditional and new media outlets. Whether you ultimately want to work for ad agencies, in-house communications departments or freelance practice, this program will fully prepare you for the disciplines of copy writing and art direction. Although focused on the creative side of the advertising field, the program also addresses the strategic side of the industry, resulting in a balanced marketing communications education. Classroom lectures play a vital role in Creative Advertising. However, it's through the program's hands-on experiential assignments that you will conceptualize and create the real-world assignments that will ultimately constitute your competitive entry-level portfolio. Upon completion of the Creative Advertising program you are expected to be able to: Develop strategically sound selling concepts Craft finished advertising in traditional and new media Complete a web based entry-level portfolio of work demonstrating a high level of creative polish In addition to academic qualifications, acceptance into this program will be based upon quality of your portfolio, which may include speculative advertising samples and/or other creative work, such as writing samples, artwork in various media or other documents that demonstrate your creativity and aesthetic sensibilities. View more details on Johnson & Wales University - Providence, RI . Ask your questions and apply online for this program or find other related Advertising courses.

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