Business Administration Marketing - Johnson C Smith University

Business Administration Marketing from Johnson C Smith University is a Campus Bachelor Marketing degree that prepares you for a Business career. A Bachelor of Science in Business Administration includes core courses where students will learn about the foundation disciplines necessary to run, organize, or create businesses. Students are exposed to courses in the law as it pertains to their chosen concentration of study and are given an opportunity to study international business concepts to provide them the head start they need to thrive in our modern and interconnected global economy. This degree prepares students for upwardly mobile professional careers or for advanced study within their chosen concentration of study. The faculty works with students to provide them with opportunities for academic and professional development so that they may become problem solvers who will make valuable contributions to society. The B.S. in Business Administration allows students to choose one of several concentrations: Marketing This concentration focuses on preparing students to work in the field of advertising and selling and how to engage consumers. Students will learn the fundamentals of advertising, and specifically how advertising and marketing are used in a retail environment. They will be given a background in salesmanship and how to make an effective sales pitch. In addition, they will be shown the theories behind how consumers choose and purchase products, and they will study distribution channels and how marketing decisions affect the flow of goods and services to the consumer. This concentration prepares students for careers in sales, general marketing , advertising, promotion, public relations, or market research. View more details on Johnson C Smith University . Ask your questions and apply online for this program or find other related Marketing courses.