Business Administration Marketing - James Madison University

Business Administration Marketing from James Madison University is a Campus Bachelor Marketing degree that prepares you for a Business career. Mission Statement The Marketing Department prepares students for entry-level career positions by developing specialized skills in the management of customer relationships through the creation, communication, and delivery of value to customers. Students majoring in marketing are introduced to the marketing management process, which is a systematic review of the principal activities required to understand: 1. the context in which products and services must be marketed, 2. customer needs, 3. strategic options, 4. marketing program development and 5. evaluation of marketing effectiveness. The marketing curriculum focuses on traditional and online marketing skills needed in various business settings and industries. The curriculum seeks to develop competence in five areas: factual and conceptual knowledge, problem solving skills, communications skills, experiential learning and use of information technology. Students will be prepared to enter corporate, small business or not-for-profit environments with highly valued skills and an understanding of the need for continuous learning. Goals To deliver a solid foundation of the concepts and theories of the marketing discipline, including market environmental issues; strategic market planning, implementation and evaluation; marketing research; buyer behavior and market segmentation; and development of marketing programs. To engage students in critical thinking processes, requiring in-depth analysis of qualitative and quantitative market data and development of subsequent marketing strategies based on this analysis. To enable students to evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria as bases for decision making. To teach students a variety of information technology tools and techniques to improve marketing and overall business performance and deliver greater value to customers. To facilitate students' continuing development of verbal, written and listening communication skills. To develop students' marketing-based interpersonal skills, such as group-based negotiation, consensus building, delegation and performance evaluation. To integrate classroom study with exposure to industry practices throughout the marketing curriculum and ensure marketing students access to experiential learning opportunities in all marketing career tracks. Career Opportunities Consulting?marketing assistant, data analysis and sales. Retailing?store management, merchandise buying and analysis, Internet sales and visual merchandising. Consumer marketing and business-to-business marketing?sales, direct marketing, market analysis, product development specialist, Web-based marketing , account representative and customer relations management (CRM). Communications?advertising account management, account manager/director, communications management, technical writing, media planning and coordination, sales, and public relations. Marketing research?database management, market research analyst and project management. Product/Brand management?business-to-business sales, product specialist, channel development and promotional marketing. Not for profit marketing?fund-raising, public relations and customer service. Sports/events marketing?merchandising, contracts administration, event marketing , trade show management and e-commerce marketing. View more details on James Madison University . Ask your questions and apply online for this program or find other related Marketing courses.