Marketing - Indiana State University

Marketing from Indiana State University is a Campus Bachelor Marketing degree that prepares you for a Business career. Description: The University offers a bachelor of science (B.S.) in marketing . The Marketing Program provides students with the knowledge and skills needed to be successful marketing professionals. Upon completion of the program, students are knowledgeable about leading marketing theories, practices, and tools?and possess the ability to apply that knowledge as marketing specialists in local, regional, national, and global contexts in a socially responsible and ethical manner. Course work combines required business and marketing courses with the opportunity to specialize in an area of marketing . Required marketing courses include study in the following areas: Buyer behavior Channel management Marketing research New product and pricing strategies Promotional strategy In consultation with a faculty advisor, each student completes a marketing specialization that meets his or her particular career objectives. Specializations may be developed in the following areas, or tailed to meet a student's interest: Business, nonprofit and services, general, or international marketing Distribution, brand, purchasing, retail, or franchise management Advertising, research, entrepreneurship, public relations, and selling and sales In addition, the program is initiating a specialization in sales and sales management. Designed to prepare students for entry-level positions and long-term professional advancement, the Marketing Program teaches practical, workplace knowledge and skills through internships, research, project development with faculty, and community and business connections. Seventy-five percent of the classes are taught by full-time faculty members. Participation in multicultural and global business is a basic component of the program. Internships in business, service organizations, or government also are an integral part of the program, and can provide hands-on experience and academic credit toward the degree . A unique feature is the opportunity to work directly with area business and service organizations through the program's student consulting projects, where teams of marketing students analyze actual marketing problems and recommend specific action plans to a client or firm. Careers: Successful marketing is a priority for every organization. The importance of having marketing knowledge is clear, as statistics show that approximately 50 percent of those who hold senior management positions have a marketing background. Upon completion of an Indiana State marketing degree, students possess the ability to recognize new trends, communicate effectively, make decisions, understand quantitative techniques, and develop the leadership and people skills needed for the variety of employment opportunities open to those with marketing experience. A few of the employment opportunities in marketing include: Advertising Customer relations E-commerce Market research Retail buying Sales Sports marketing View more details on Indiana State University . Ask your questions and apply online for this program or find other related Marketing courses.