Corporate Communication - Hawaii Pacific University

Corporate Communication from Hawaii Pacific University is a Campus Bachelor Business Communication degree that prepares you for a Communications career. Program Rationale and Objectives Business must communicate with employees, regulators, consumers, competitors, and other audiences in a credible manner using various channels. Corporate communicators write speeches, handle special events, plan and execute persuasive campaigns, lobby, manage crises, and raise funds. They must also comprehend, and apply, business practices. Students of corporate communication will be able to plan a comprehensive persuasive campaign, create compelling and informative messages for both internal and external audiences, and deliver them economically and effectively through a spectrum of channels from employee newsletters, and annual reports, to news conferences. Program Objectives for Corporate Communication Students will understand, and be able to apply, business practices such as marketing, business law, finance, and human resource management. (This objective is attained by lower- and upper-division requirements in business.) Students will plan a comprehensive persuasive campaign. (This objective is the focus of ADV 4900-Seminar in Advertising.) Students will create compelling and informative messages for both internal and external audiences, and deliver them economically and effectively through a spectrum of channels from employee newsletters, and annual reports, to news conferences. (PR 3020-Public Relations emphasizes this objective.) Students will demonstrate dynamic, effective, and persuasive oral communication skills. (This objective is developed throughout the program of study but is a primary focus in the capstone course, ADV 4900-Seminar in Advertising.) Students will be able to employ appropriate research techniques and analyze, interpret, and present data effectively. (Research techniques and materials are presented in multiple courses but are the principal focus of COM 3250-Communication Research.) Students will demonstrate an understanding of the ethical and legal aspects that influence business . (This objective is emphasized throughout the business curriculum.) View more details on Hawaii Pacific University . Ask your questions and apply online for this program or find other related Business Communication courses.