Advertising and Public Relations Strategic Planning/Creative - Hawaii Pacific University

Advertising and Public Relations Strategic Planning/Creative from Hawaii Pacific University is a Campus Bachelor Public Relations degree that prepares you for a Communications career. Program Rationale and Objectives Public Relations, promotion, persuasion, word-of-mouth messages and the creative written and visual components of good communication are the core of the major in strategic communication. The major requires 39 semester hours in the College of Communication . Majors are afforded a complete view of the integrated communication profession and the demands on the corporate and related professional communication practitioners. The program will help them develop an understanding of how strategic programs function and how the techniques are developed and employed in public communication. Students may choose a strategic creative track. Program Objectives for Strategic Creative Track Promote understanding and appreciation of the expanding, important role of integrated strategic communication in society and in the business and professional environment. Provide a course of strategic study for the student according to his or her choice of account management/planning/strategy or creative strategy such as message/content planning and writing. Increase knowledge of the research and planning of, rationale for, and implementation techniques for integrated strategic advertising, public relations and other promotional communication strategies. Develop the knowledge and skills to create the products of strategic communication , such as: press materials, white papers, advertisements, internet promotions, web pages, promotional and out-of-home materials, among others. Increase knowledge and develop skills required for entry-level positions in strategic communication. Instill high ethical and legal standards. Build a foundation for lifelong learning and advanced education in strategic communication . View more details on Hawaii Pacific University . Ask your questions and apply online for this program or find other related Public Relations courses.