Marketing - Grand Canyon University

Marketing from Grand Canyon University is a Campus Bachelor Marketing degree that prepares you for a Business career. The GCU marketing program provides a sound base of concepts in such courses as principles of marketing, sales and sales management, consumer behavior, promotion and advertising, and services marketing . A firm ethical base drawing from the Christian heritage of the University is incorporated throughout the curriculum. The Bachelor of Science in Marketing includes a full array of marketing coursework, which culminates your senior year with the opportunity to apply marketing principles in two specific courses. Marketing research allows you the opportunity to apply research and statistical concepts to marketing problems for local businesses, governmental agencies, and not-for-profit organizations. Drawing on lessons from your business coursework, including statistics and consumer behavior, you'll meet with clients, design the research, collect and analyze data, and report findings and recommendations. Marketing management incorporates sophisticated computer simulation activities to challenge you with an array of marketing issues and problems, including research, market segmentation, product development, pricing, sales and sales management, promotion and advertising, service, and distribution. Working in small teams, you'll compete to achieve the best ?balanced scorecard? ? a concept that weighs not only financial performance but customer satisfaction and planning for the future. Upon completing the BS in Marketing , you will have a solid conceptual foundation, along with experience in applying principles to real-world problems, to perform well in today's competitive environment. View more details on Grand Canyon University . Ask your questions and apply online for this program or find other related Marketing courses.