Business Administration Marketing - Glenville State College

Business Administration Marketing from Glenville State College is a Campus Bachelor Marketing degree that prepares you for a Business career. Mission Statement The Division of Business of Glenville State College is committed to educating students to be thoughtful, productive, engaged, and responsible citizens. The baccalaureate marketing program will supply the business world with individuals who are capable of motivating potential customers and positively effecting the financial position of the agencies these individuals serve. Goals 1. Students will be able to enter the workforce as marketing specialists or sales consultants in both non-profit and for-profit organizations. 2. Students will be able to pursue an MBA with a concentration in marketing or another business discipline. 3. Students will be able to pursue advanced training in a specialized area of marketing, such as customer surveys or product market testing. Objectives 1. Students will be able to analyze basic accounting transactions. 2. Students will be able to perform quantitative business calculations. 3. Students will be able to apply technology terms to a Windows-based operating environment. 4. Students will be able to apply business communication principles to communication situations in business practice. 5. Students will be able to classify basic principles of management theory. 6. Students will be able to apply marketing concepts to basic business scenarios. 7. Students will be able to apply principles of retailing theory to the location, management, and operation of a business enterprise. 8. Students will be able to analyze the process of selling within a modern business organization. 9. Students will be able to apply principles of advertising theory to common business situations. 10. Students will be able to analyze the psychological, cultural, and socioeconomic needs of consumers. General goals for Glenville State College's business programs are: Develop the student's critical thinking and problem-solving skills. Develop the student's creative capacity for independent thought and action. Develop the student's understanding of employer-employee relationships. Promote the benefits of life-long learning (continuing professional education). Develop the student's global awareness of concepts and events that affect local, state and national business affairs. Develop the student's professional, interpersonal human relation skills. Develop the student's mastery of entry-level skills and knowledge critical to success in the business environment. Develop the student's understanding of and a responsibility for ethical conduct. Be responsive to changing technological and professional requirements. Develop an appreciation of service to society and the community in which one lives. View more details on Glenville State College . Ask your questions and apply online for this program or find other related Marketing courses.