Marketing Fashion Merchandising - Georgia Southern University

Marketing Fashion Merchandising from Georgia Southern University is a Campus Bachelor Management degree that prepares you for a Business career. What is Marketing? Marketing is the dynamic life-blood of every organization. No organization can thrive, let alone survive, without it because every organization markets products, services, ideas, or people. Marketers decide what products to offer, set price, provide distribution, and communicate with markets. How do marketers know what to do? Study marketing to find out. What is the Course of Study for a Marketing Major? The marketing major provides a basic core of business knowledge, including the conceptual, technical, and people skills that are needed for success as a marketer. 1. Core Business Knowledge Marketing majors will complete courses, in addition to marketing, that provide a background in business, including the environment of business, accounting, finance, operations, and management. 2. Markets and the Marketing Process Students will build and refine their knowledge of identifying, analyzing, building, and retaining markets through courses in areas such as buyer behavior, advertising, retailing, marketing research, and professional selling. Should an Emphasis Area Be Selected? Marketing majors may choose a program of study tailored to future plans or may specialize within an emphasis area. Fashion Merchandising Want to be a fashion buyer, retail store owner or manager, or sales representative in the fashion field? The fashion merchandising emphasis provides students both the broad and the specialized knowledge needed for such positions. View more details on Georgia Southern University . Ask your questions and apply online for this program or find other related Management courses.