Broadcasting & Production Technology - Gaston College

Broadcasting & Production Technology from Gaston College is a Campus Associate Radio and Television degree that prepares you for a Communications career. Program Overview Students enrolled in the Broadcasting Production Technology curriculum will develop professional skills in radio , television , audio, video, and related applications. Training will emphasize speech, script writing, production planning, editing, and post production. Students will also study the development of the broadcasting industry, sales, ethics, law, marketing, and management. Hands-on training and teamwork approaches are essential to the instructional process. Career Outline Upon successful completion, students are prepared to enter broadcasting , production, and related industries in a variety of occupations. Gaston College graduates receiving an associate of applied science degree in Broadcast and Production Technology will be able to demonstrate knowledge of: 1. The history and development of broadcasting (radio, television, internet/new media) regulation, technology, programming, marketing, and sales. 2. Significant legal and ethical issues based on an understanding of case law, administrative law, and landmark interpretations of the first, sixth, and fourteenth amendments of the Constitution of the United States. 3. Proper operation and care for broadcast equipment including: Audio console Microphones Digital Audio Editing Emergency Alert System Studio and ENG video cameras/camcorders Digital Video Editing 4. Professional speech techniques including proper articulation, pronunciation, rate, pitch, breathing, inflection, projection, phrasing, and connecting with the audience. 5. Standard script writing techniques and formats for radio, television , internet/new media for news, entertainment, and advertising messages. 6. Principles of broadcast sales including prospecting, qualifying, needs analysis, presentation, answering objections, closing, and relationship management. 7. Audience research techniques and demographics. 8. Professional work ethic traits and personal behaviors necessary for career success: Positive attitude Confidence Accountability Honesty Respect for employer, co-workers, and audience Time management/punctuality Conscientious with details Constantly learnin View more details on Gaston College . Ask your questions and apply online for this program or find other related Radio and Television courses.