Advertising/Integrated Marketing Communication - Ferris State University

Advertising/Integrated Marketing Communication from Ferris State University is a Campus Bachelor Advertising degree that prepares you for a Communications career. Why Choose Advertising/Integrated Marketing Communication? If you choose to enroll in Advertising/Integrated Marketing Communication as a major, you will be one of a very few select students to receive a degree in advertising/integrated marketing communication from a College of Business. The emphasis of your degree will not be in the creation of advertising copy or illustration, but in developing integrated marketing communication campaigns that effectively convey an organization's message through the strategic combination of advertising, direct marketing, sales promotion and public relations techniques. As a graduate of this program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success. You will learn such concepts as: Understanding markets and media Learning how corporations communicate effectively Serving as the bridge builder between your organization and the customers who desire to use your organization???s products and services. The program is based on the idea that there is no substitute for experience. As a student, you become directly involved in the integrated marketing communication and advertising process. You write copy, develop advertising campaigns and create integrated marketing communication strategies. In addition, an internship program allows you to gain on-the-job experience while earning University credit and a paycheck. Get a Great Job Advertising/Integrated Marketing Communication is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of integrated marketing communication, including general advertising , sales promotion, direct marketing, publicity, trade shows and more. You will find yourself in a very competitive, challenging and rewarding career in this field such as account executives, copywriters, creative directors, managers, media planners and buyers, sales people and researchers. Your career ladder will often lead to high-paying senior management, executive and/or leadership positions. View more details on Ferris State University . Ask your questions and apply online for this program or find other related Advertising courses.