Direct and Interactive Marketing - Fashion Institute of Technology

Direct and Interactive Marketing from Fashion Institute of Technology is a Campus Bachelor Marketing degree that prepares you for a Business career. Go directly to success If you've bought anything from the J. Crew catalogue or on Amazon.com, received a college brochure in the mail, or signed an online petition for a political candidate, you've seen direct/interactive marketing in action. Like other marketers, direct marketers do research, identify customers, select the media (TV, direct mail, internet), and create a campaign. But rather than guess whether the message worked, they track the consumer's response. How many people (and of what age, ethnic group, income level) called the number in the catalogue, clicked the button on the website, or went to the store for their ?gift with purchase?? Because direct marketers can measure the results, they can make the next campaign even better. Direct marketing (DM) is about selling not only products, but ideas. Many organizations, like political campaigns and social advocacy groups, are using it to raise awareness of?and funds for?their cause. Many industries and companies, including luxury brands, like its targeted approach and lower cost, making Direct and Interactive Marketing a growth field. In this program, you'll learn to craft campaigns that produce results. You'll study internet marketing, media planning, and direct marketing communications, and get hands-on experience that includes developing multifaceted campaigns for actual products. A faculty of working professionals brings current expertise to the classroom, and connects you to this dynamic industry. In this program, you'll: experience your industry in an internship at a leading direct response or e-commerce company such as J. Walter Thompson, Gucci Online, or Wunderman/Y&R. make connections with industry executives at direct marketing and interactive companies in New York City. receive a paid student membership to the Direct Marketing Club of New York. attend industry conferences and compete for industry-sponsored scholarships. have an opportunity for a summer internship in London. View more details on Fashion Institute of Technology . Ask your questions and apply online for this program or find other related Marketing courses.