Marketing - Fairfield University

Marketing from Fairfield University is a Campus Bachelor Marketing degree that prepares you for a Business career. Fairfield University offers you a special opportunity to study marketing in the contexts of a broad liberal education, a dynamic and flexible Charles F. Dolan School of Business curriculum, and a region that is home to many corporate headquarters. All of these are significant in the study of this humanistic business major where you will learn about: The motivations and behaviors of consumers domestic and global The impact of advertising and other promotional tools The role of the Internet in marketing goods and services Brand management techniques Marketing research techniques Sales management The marketing program, one of the most popular at Fairfield University , has been designed to give the marketing major the opportunity to concentrate in one of several tracks of study: Relationship Marketing or Integrated Marketing Communications. As a marketing major, you'll complete the general education core, required of all Fairfield students, as well as the business core, which introduces you to accounting, business statistics, information systems, the legal environment of business, competitive strategy, and the global business environment. In addition, you'll examine the exchange processes by which consumers and organizations satisfy their needs and wants. View more details on Fairfield University . Ask your questions and apply online for this program or find other related Marketing courses.