Marketing - Excelsior College

Marketing from Excelsior College is a Campus Bachelor Marketing degree that prepares you for a Business career. Marketing is an integral component of any business because it is the way the organization communicates to the consumer regarding its product or services. It includes all activities to direct the flow and services from producers to consumers. The key components of marketing include: identifying customers' needs analyzing markets and competition product development and pricing formulating effective marketing plans Program Highlights A concentration in marketing provides the knowledge necessary to conduct marketing research for customer identification and to understand customer needs. Market research entails interpreting conditions in the marketplace and forecasting future trends. Students will analyze consumer behavior by examining the perceptions, attitudes, and motivations that affect the decision making process. They will also learn how to effectively manage a product through the development of strategies to ensure demand for a product or service along with developing pricing strategies. In addition, students will have acquired an appreciation and understanding of our cultural heritage interpersonal relationships the interrelationships between business and society values essential for making intelligent and discerning judgments View more details on Excelsior College . Ask your questions and apply online for this program or find other related Marketing courses.