Marketing - Erie Business Center - South

Marketing from Erie Business Center - South is a Campus Associate Marketing degree that prepares you for a Business career. The Marketing program prepares students for all aspects of the marketing function. This would include a general survey of theories and principles, applying theory to practice and providing students valuable insights on challenges, opportunities and risks facing today's marketing professionals. This program focuses on strategic planning, internal marketing, advertising and marketing communication and marketing research. As an Erie Business Center graduate of this program, you should be prepared to compete for entry-level jobs in advertising firms, corporate marketing departments, marketing firms and the marketing function in small to mid-sized businesses. The graduate entering a Marketing Management career should be able to: Complete the full selling process from pre-approach to close. Present a comprehensive analysis of a researched problem and answer questions posed by audience members. Work effectively on a team as both a leader and player. Understand and adapt to the personalities and behaviors of co-workers and clients. Understand how a small business is established and operated. Project a price for a product based on market trends and internal research. Understand how economic and market forces cause changes in consumers' wants and needs. Relate to consumers' environments and adapt a promotional mix and personal selling strategy to suit those consumers. Write and present marketing , advertising and overall business plans. Design and implement a promotional strategy for any product, including an advertising plan, sales promotions, a personal selling strategy and publicity. Design an ad to appeal to consumers' wants and needs. Create a layout of an ad, including logo, copy, headline, etc. Utilize computer skills effectively to create PowerPoint presentations. View more details on Erie Business Center - New Castle, PA . Ask your questions and apply online for this program or find other related Marketing courses.