Business Administration Marketing - Endicott College

Business Administration Marketing from Endicott College is a Campus Bachelor Marketing degree that prepares you for a Business career. The Business Administration program combines a foundation in Business Core courses--in quantitative methods, accounting, economics, marketing , finance, communications, computer technology and human behavior--with a focus in the final two years on the theory and practice of a particular business niche area. Juniors and Seniors pursue advanced studies in Management, Entrepreneurial Studies, Finance, International Business, Marketing, or Management of Information Systems. With breadth to provide a basis for lifetime learning and continuous career development, the program's edge is in its ability to develop through courses, the semester-long internship and the senior thesis, the specialized knowledge and problem solving skills linked to specific entry level career opportunities. Students graduate with the skills needed to take advantage of the immediate post-graduate job market and the flexible orientation needed to ensure repeated success as they grow and branch out in the future. The concentration in Marketing gives students an opportunity to concentrate their upper level study on marketing topics while completing their B.S. in Business Administration. Students have the flexibility to pursue higher level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics. The Marketing concentration represents a strategic link between two core baccalaureate programs at the College. Within Marketing , a variety of specialized career interests can be provided through a combination of intensive course offerings and closely coordinated semester-long senior internship and capstone independent work. For example, through use of electives, three distinct specializations can be carved out within Marketing: consumer product development and merchandising; advertising and promotional communications administration (which draws on both business and communications offerings); and international marketing (which integrates an international business and marketing focus). View more details on Endicott College . Ask your questions and apply online for this program or find other related Marketing courses.