Public Relations and Advertising - Duquesne University

Public Relations and Advertising from Duquesne University is a Campus Bachelor Public Relations degree that prepares you for a Communications career. Public Relations and Advertising are taught as part of a fully integrated, professionally oriented media curriculum developed and implemented by professors with substantial professional experience as well as academic expertise. Students who major in Advertising and Public Relations can focus on both or either. While all media industries are distinct, they also have much in common. Journalism, for instance, provides the template upon which Public Relations operates. Like Journalists, Public Relations and Advertising practitioners must be able to analyze complex material, produce accessible messages for a variety of audiences and a variety of mediums. They must be able to write copy, design graphics and develop campaigns that effectively and ethically deliver messages targeted at specific audiences. In the JMA department, PR and Advertising students learn to research effectively and write and produce clearly and on deadline. Students become proficient in print, digital, audio and video mediums and produce a portfolio that will ensure they have multiple options in all forms of advertising and public relations, from event planning, to market analysis, to writing press releases and advertising copy, to producing Web pages and video news releases and advertisements. Our cutting-edge digital facilities ensure that students can produce and deliver messages and campaigns. View more details on Duquesne University . Ask your questions and apply online for this program or find other related Public Relations courses.